Our Story
Rugs and Threads Home is a Jaipur-based home décor brand, specializing in handmade rugs and dhurries that blend tradition with contemporary design. Each piece is crafted by skilled artisans, ensuring authenticity, quality, and originality. Our collections are more than floor coverings—they are expressions of style and character that elevate any space, big or small. From modern minimalism to cultural richness, our designs carry timeless appeal while adding warmth and elegance. With every thread woven, we aim to bring luxury, charm, and heritage into homes across India and around the world.
People behind the Weave
A brand is only as strong as the stories behind it—and ours begins with its people. Co-Founders Aayush and Kriti lead with vision and creativity, while our family of artisans and designers bring heritage, color, and detail to life with every thread. Together, we are not just weaving rugs-we are weaving personalities, emotions, and moments that turn ordinary floors into unforgettable experiences.
Our Journey
What began as a simple dream—a desire to keep Jaipur’s timeless weaving heritage alive—soon grew into a vision to carry India’s stories underfoot to homes worldwide. Born from evenings spent sketching patterns and mornings spent with artisans, our journey is one of blending legacy with reinvention. Each rug is not just designed, but imagined as a bridge: between culture and modern living, between tradition and bold expression. In every weave, there’s a chapter of history retold in colors,textures, and forms that speak to today’s world
